HELENA CHOI DESIGNER HAS EXPERIENCE IN BOTH PRODUCT AND BRANDING DESIGN. SHE ALWAYS FOCUSES ON “FINDING STORIES THAT PEOPLE CAN SYMPATHIZE WITH” AND “CONVEYING MESSAGES THROUGH EYE-CATCHING IMAGERY”. IT’S BECAUSE SHE THINKS THE TRUE VALUE OF CREATIVE WORK IS PROVIDING THE EXPERIENCE THAT COULD INSPIRE OR MOTIVATE PEOPLE.