Helena Choi is a multifaceted creative professional with expertise in art direction, brand identity design, and industrial design. With a strong foundation in Fine Arts and Printmaking, her work is driven by a passion for "unearthing relatable narratives" and "communicating messages through captivating visual storytelling."

Based on the product design studio’s experience as a product designer working for Hyundai, involvement in government projects, and collaborations with various domestic enterprises, she embarked on an exciting journey. She transitioned to a prominent 8-year-old living brand in Seoul, where she not only introduced innovative products to the South Korean living market but also orchestrated impactful photoshoots, reinvigorated branding strategies, and revamped packaging designs. Her unwavering goal has always been to bridge the gap between aesthetics, product functionality, and the genuine needs of individuals, forging emotional connections in the process.

In pursuit of a global perspective and an aspiration to become an international design luminary, Helena is currently enrolled in the prestigious MAS of Luxury and Craftsmanship program at ECAL. This program not only equips her with a practical skillset but also provides invaluable opportunities for collaboration with renowned, established brands, further fueling her quest for creative excellence on a global scale.

helenachoi.design@gmail.com